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We help individuals and organizations design programs that increase impact and profits.


As an instructional designer, my job is to identify the right learning solution and design it the right way.

The Right Solution

We follow a highly collaborative, systematic and efficient framework that facilitates identifying needs, determining the right solution, utilizing existing resources, and measuring progress at every step along the way.


Identify the real need and the best solution


Incorporate the 7 principles of an unforgettable design


Create the learning solution


Implement the learning solution


Measure and evaluate at every stage of the process

The Right Way

The right solution must be designed based on how the brain learns best. All of my designs incorporate an exclusive CRANIUM methodology, which includes the 7 principles of brain-based learning.

Challenge – minimize threat and increase trust

Relevance – build on strengths and existing knowledge

Action – know the brain’s limitations

Novelty –veer from convention

Interaction – empower through choice and voice

Using Emotion – leverage the power of the emotional brain

Multiple Intelligences – embrace differences and sameness

Unforgettable Design Workshop and Retreat Overview

  • How do you design and deliver programs that grow your business?
  • How do you design and deliver programs that truly gain outstanding results and have a massive impact?
  • How do you design and deliver programs that are unforgettable even when you do not have a background in training?
  • How do you design and deliver programs that have pop and practicality?

Whether your learning program consists of presentations, workshops, webinars, retreats, or a combination of all, this hands-on, highly interactive workshop will revolutionize the learner’s experience and equip you to design and deliver training to impress and impact.

The answer to these questions lies in knowing the secrets of how the brain learns best. Learn to design and deliver programs that are as powerful and unique as your message.


  • Apply a proven process that will guarantee you match the right solution to the right need
  • Discover seven brain-based learning principles essential to high-impact programs
  • Observe ways to apply seven brain-based learning principles to coaching programs
  • Provide practical suggestions on ways to integrate each of the principles into your program
  • Learn tips for high-impact delivery
  • Practice delivering a portion of your program and receive feedback from peers

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Dr. Yellin is masterful in her delivery on brain-based learning and leading. She is uniquely gifted to equip people for leadership!

Veronica CochranCEO International Association of Administrative Professionals

Dr. Yellin has created effective courses that have been sound and engaging.

Joel AllisonFormer CEO, Baylor Scott & White

Sherry is blessed with an innate talent to identify areas that need improvement and provide just the right tools, insight and encouragement that I needed to gain a new perspective that helped me overcome leadership hurdles and prepare me for a better future.

Kristi AdamsDell Healthcare Services Marketing Director

I had the distinct pleasure of engaging Sherry Yellin to help me develop a plan for a class I would be teaching. I wanted the class to be both informative and interactive, appealing to the "adult" brain. The result was a class that has some of the highest evaluation scores in the entire program.

Bill BehrendtThe University of Texas at Dallas

Working with Sherry is collaborative and energizing. Sherry really helps you bring your content to life in a stronger, more effective way. She helps draw-out what is truly possible.

Kelley JohnsonKelley Johnson Enterprises

My introduction to Sherry Yellin has proven to be a pivotal moment in my life and the start of unexpected change and transformation in my life. Sherry is my co-writer, editor, chief brainstorming consultant, life coach, business coach, and mentor. She brings her passion, motivating spirit and insight to every project and to every conversation.

Diane L. McDonaldEducational Wellness Consultant and Educator

Truly, life-changing. Dr. Yellin provides thoughtful tools that assist leaders in deepening positive interactions with their team while strengthening productivity through self-care.

Teresa TaberUT Arlington

After attending Sherry’s workshop at the North Texas ICF luncheon, I knew she was the perfect person to help me create industry leading courses for my product. This won’t be my last time working with Sherry, I can’t imagine creating a course without her expertise and guidance.

Jennifer Thornton304 Coaching

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