Find out how the brain can put
your company on the FAST-TRACK

Relevance: Leading with vision and strengths

High-performing organizations set a clear, compelling vision and build on strengths to achieve the vision. The brain is motivated by purpose. The brain is efficient when we use our strengths to bring that purpose to life.  The principle of Relevance is being fiercely vision-centered and strengths-focused.

Action: Honoring the brain’s limitations

The brain is the most complex and awe-inspiring equipment on the planet.  Yet, it also has severe limitations.  High performers know this.  When we work with how our brains work best, we get better results, faster, with less effort.  When we work against how our brains work best, we slow progress and create unnecessary problems.  The principle of Action is working in a way that is brain-friendly and identifying habits that are brain-antagonistic.

Novelty: Veering from convention

Creativity and innovation, the results of Novelty, are not a nice-to-have, they are a must-have in a highly competitive marketplace with rapid change and increasing demands.  Creating a culture where novelty thrives requires shifting long-held beliefs about how our brains produce creativity and innovation.  The principle of Novelty is mindfully using the brain’s capacity to think bigger, differently, deeper, and forward.

Interaction: Empowering through choice and voice

When people are told, they comply.  When people are involved, they commit.  Simply put: the brain pushes back when told what to do.  When we can meet people where they are and include them in co-creating solutions, we dramatically decrease resistance while exponentially increase accountability and ownership. The principle of Interaction is giving people a choice and a voice to gain commitment rather than merely compliance.

Using Emotion: Leveraging the power of the emotional brain

Business is easy until people get involved. Regardless of the industry or the title, we are all, first and foremost, in the relationship business.  The brain is more emotional than logical.  Emotions run the show.  When we understand and align with these truths, we become more effective in managing ourselves and in influencing others. The principle of Using Emotion is accepting that we aren’t thinking individuals who happen to have emotions.  We are emotional individuals who happen to think.

Multiple Intelligences: Embracing differences and sameness

An inclusive culture is a strategic business advantage. The reality is our brains are as unique as our fingerprints and always changing. When we create a sense of belonging, we increase loyalty and improve outcomes. The principle of Multiple Intelligences is welcoming and valuing all of our differences and all of our similarities so the whole is exponentially greater than the sum of the parts.