It’s time to get clear about your purpose

July 29th, 2015


CRANIUM Point: Relevance not meaningless work
Communicate how each job fits into a larger mission. Ensure the fit of each job to the team.

 What matters most to you? What motivates you? Why do you do what you do?  The answers to these questions change over time.  Sometimes it happens quite suddenly, such as a new career or the birth of a child.  Most often our motivations and priorities change gradually.  We may realize we’re spending more time on a new part of ourself, perhaps spending more time exercising, working at a new hobby, or a new goal.

This is where a personal mission statement is absolutely critical.  If we can drill down on exactly what is most important to us in a sentence or two there are enormous benefits.  It can help us remember to spend less time on things that aren’t our priorities and more on the things that are.  It helps us to align more of our life toward who we want to be.  Just spending time on the mission statement can bring clarity about what is important and to touch our deepest drive and purpose.

So  today, when you’re writing your personal mission statement, plan to rewrite it many, many times.  Treat it as a microcosm of your life and shave the unnecessary. Then, share your statement with two or three people who are impacted by your personal mission. Here are some personal mission statements of some famous CEOs. Franklin Covey has a very helpful mission statement builder on his site.  If you find yourself it may help to focus first on your life’s purpose.

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